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WIM HOF AT THE HEALTH OPTIMISATION SUMMIT 2026

Mark Playne
7 minutes ago
2 min read

Last year we reported from the Health Optimisation Summit with Kelly Levell.

You can see one of our videos below.

The Health Optimisation Summit 26 are going to give a special discount for NOTB members.

I should know more soon and will pass on the discount and relevant links in tomorrow's newsletter.

This year, among the speakers is Wim Hoff also known as The Iceman. His story takes us from deep tragedy to literally touching the sky.

I might think my motto is the impossible is possible, but Wim Hof has proved and lived it in every sense of its meaning.

Truly inspirational.

(scroll down for NOTB member discount code)

WIM HOF

Wim Hof's personal story is one of profound loss transformed into an unlikely mission. Born in the Netherlands in 1959, he was a fairly ordinary man until 1995, when his wife Olaya took her own life after years of struggling with schizophrenia, leaving him to raise their four children alone and drowning in grief. It was in that darkness that he turned to the cold, finding that plunging into freezing water gave him a strange, fierce clarity that nothing else could, and from there he began developing what would become the Wim Hof Method, a practice combining specific breathing techniques, gradual cold exposure, and mental focus. Over the following decades he would shatter record after record, climbing Mount Kilimanjaro in nothing but shorts, running a half marathon above the Arctic Circle barefoot, and swimming under ice for nearly sixty metres, feats that mainstream science long insisted were impossible. Though he faced relentless scepticism from the medical establishment, his insistence that ordinary people could consciously influence systems once thought purely automatic, like the immune system and autonomic nervous system, eventually forced researchers to take him seriously, and by 2014 a landmark study at Radboud University demonstrated that trained practitioners could indeed suppress inflammatory responses, a result that rattled the assumption that such control was beyond human reach. Today he teaches his method to millions worldwide, driven less by ego than by a stubborn belief born in his own suffering, that the cold and the breath hold a key to resilience that modern life has all but forgotten.

I am really looking forward to hearing his talk and will report from the event.

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